Hey guys! Bios are tough, right? I’ve decided first person feels better. So, here I am…
I’m Alexandra, a seventh-generation Californian, a mom to a very cheerful one-year-old, a Santa Barbara girl married to a Long Island boy, a creative adventurer, a visual enthusiast, and a connector of people. Our family recently relocated back to California, and we are adjusting to life in a sleepy, foggy town just south of San Francisco- a world away from the past eight years spent in a loft in the heart of Philadelphia.
This blog has been quiet until recently, and I have a new excitement towards shifting direction, design, and a few other things. Lots of work to be done. I’d like this space to feel more personal than it has in the past. And with that, professionally, I am a retail consultant, and am planning on writing more about strategy and trend. (Some services I offer- buying, trend direction, product + assortment strategy, scouting + sourcing, show coverage, and product development).
Prior to our move, I held role of Senior Buyer for the terrain brand of Urban Outfitters, Incorporated (URBN), where I set overall merchandise strategy for the brand, among other things. At terrain, I increased the presentation of artisan-made and American-made product, and had the absolute pleasure of working with an incredible community of over 1300 artists, makers, and vendors worldwide. Through my time there, I discovered what it is I love about being a retailer: great product, great story, and building true, lasting conversations with customers.
Previous to URBN, I was a Buyer at Destination Maternity Corporation, a leading women’s specialty retailer, where my most favorite projects were launching strategic partnerships with major US brands such as Reebok, the National Football League, and Major League Baseball.
And way back when, before I walked into my first Apple store and fell in love with the possibilities of the retail experience, my plan was to be an architect. I received my Master of Architecture degree, along with a Certificate in Real Estate Development (in conjunction with the Wharton School of Business) from the University of Pennsylvania, and my BA from the University of California, Berkeley. I am a firm believer that hand-drafting is an art form to be preserved.
I wrote down a few words in my sketchbook this morning that I think frame up my mindset of late:
keep learning. make something- anything. be present. go outside.
If you have interest in my consulting + trend services, writing or speaking engagements, or would like to review my portfolio, please contact me via my website.